Press & Interviews


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FROM THE BOOKSHELF
By PAUL B. BROWN

“Robert H. Bloom, the former chairman in the United States and chief executive of the advertising agency Publicis Worldwide is convinced that ‘every enterprise has at least one underutilized existing strength that can be the centerpiece of a powerful growth strategy. To find it, he argues in his book The Inside Advantage’, you need to follow his four-step process. Clearly determining what makes you unique in the minds of your customers is the first step in creating a profitable growth strategy.” – Read more

 

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THE KEY TO SUCCESS IN BUSINESS IS TO FIND AND TAP YOUR HIDDEN STRENGTH
By RANCE CRAIN

To get noticed by search consultants and potential talent, agencies must set their sights on acquiring a keystone account — even before the account realizes it’s a keystone. Agencies must understand a client’s business better than its owners understand it themselves. They’ve got to seize on the one attribute that will make the client great and exploit that advantage continuously and outrageously in advertising and PR.

Even though Bob Bloom’s new book, “The Inside Advantage,” isn’t aimed at agencies, his advice applies. Bob found a way to differentiate his shop’s brand of integrated marketing when he ran Publicis USA. What he did was name co-presidents of each office, a creative guy and a strategic-planning guy.

 

Fortune Growth Summit: Verne Harnish interviews Bob Bloom, about his ground-breaking book, “The New Experts”

 

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Bloomberg Television on Bob Bloom
Pim Fox on “Taking Stock” explores “today’s new generation of smarter and better informed customers”

 

A FIVE STAR REVIEW FOR THE INSIDE ADVANTAGE

By Robert Morris, one of the highest-ranked reviewers of business books for the US and UK

“This is one of the most thought-provoking business books I have read in recent years. Bloom’s mission is to help decision-makers discover their company’s ‘Inside Advantage’. Bloom draws on several decades of direct and real-world experience.” – Read more

 

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TAKE HOME VALUE FOR YPO-WPO MEMBERS

In each newsletter we ask a recommended resource to provide relevant content for YPO-WPO members. Here, Robert Bloom, author of The Inside Advantage & the New Experts,” talks about how “The Business World Has Changed Forever.”

“Most business leaders believe that their current unsatisfactory financial performance is a result of today’s harsh economic conditions. This challenge, while severe, is masking a far more serious and enduring problem, perhaps the most difficult our business world has ever encountered: The radical change in customer behavior. Buyers, not sellers, are now in control of almost all financial transactions. As a result, buyers no longer care where or from whom they buy! Two alarming examples — only 20% of car buyers are brand loyal and only 36% of business travelers are brand loyal. ”

 

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By KAREN SCHWEITZER

“If you are looking for a way to grow your business without using gimmicks and radical marketing, look no further than Bob Bloom’s new book, The Inside Advantage is well written and informative – one of the best books I have read for entrepreneurs and business professionals.” – Read more

 

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YOUR FOUR OPPORTUNITIES TO CAPTURE CUSTOMERS WHO NO LONGER CARE WHERE THEY BUY: THE FOUR DECISIVE CUSTOMER MOMENTS

“Today, sellers live in a virtual glass houses – they are stripped naked by social media, vulnerable to the attitudes, positive and negative, of The New Experts. Customers discovered that loyalty is no longer in their best interest. Why did this profound transformation occur at this moment in time? The answer is a single word: change. The velocity of today’s change is almost unfathomable. The changes in our world are no longer easy to predict. All businesses are or will be affected, most quite severely, by these rapid and seemingly unpredictable changes.”

 

CHIEFEXECUTIVE.NET

COMMODITIZATION IS TODAY’S THREAT TO YOUR BUSINESS

“If you want to take your business to the next level, you must generate and sustain growth in a marketplace that is suffering from the convergence of globalization and overabundance. Moreover, these powerful twin forces are driving commoditization in every business sector.

Worldwide competition and excess choice gave customers vastly expanded options in every commercial sector and motivated them to shop more, buy more, and haggle more.” – Read more